The CRM Guru - your customer retention & loyalty marketing specialist
CONVERT, KEEP & DELIGHT YOUR CUSTOMERS
Since 2014, The CRM Guru Ltd has been empowering businesses of all sizes to optimise their CRM marketing. Founded by Craig Kent, we've partnered with everyone from innovative startups to renowned brands like Shell, PayPal, Huel, easyJet, and Hutchison Three.
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Whether you need support with email marketing, strategic planning, or campaign management, we’re here to help you succeed. Get in touch today?




THE CRM GURU DEEP DIVE
Bespoke audit of all your CRM activity resulting in a winning strategy with deliverables & timelines to success
CRM STRATEGY EXECUTION
Flexible expert hands-on consultancy delivered by the guru himself on a day rate or project basis
FRACTIONAL CONSULTANCY
Your dedicated expert CRM Consultant on-demand to help drive your business forward
CLIENT TESTIMONIALS
Here's what past clients have had to say about the CRM Guru's work
The CRM Guru did a fantastic job with our welcome programme that led to 35% increase in conversion.
James Maxwell - PhotoBox
Craig's team has extensive experience in CRM Marketing & played a significant role in successfully delivering the Email and SMS customer engagement channels within Wuntu Offers and Rewards app driving customer engagement and retention up. He quickly grasped the dynamics of our business and prioritised the requirements to ensure on time delivery .
Meghna Kisslay - Three
Much of what The CRM Guru suggested ended up being implemented. A huge thanks for setting us up with drag & drop templates as this has proven immensely valuable to us. We set up many customer journey flows which have also worked very well. We couldn’t have done it without Craig’s help