About Craig Kent – Founder of The CRM Guru Ltd

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Craig Kent is a leading CRM and Email Marketing Strategist with over 20 years of experience in delivering impactful, data-driven, and personalised outcomes for a diverse range of clients, from high-profile brands to ambitious startups and scale-ups.

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Throughout his career, Craig has partnered with renowned companies such as Vitabiotics, PayPal, PhotoBox, and Shell. Notably, he played a pivotal role in establishing the CRM strategy for Huel at its launch, helping to set the foundation for its remarkable growth.

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At The CRM Guru, Craig specialises in unlocking the value of client data to create positive commercial outcomes, bringing the magic of effective CRM to life. His passion lies in transforming data into strategic insights that drive engagement and foster customer loyalty.

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Whether you’re a startup seeking to establish your CRM strategy or a well-established brand looking to optimise your marketing efforts, Craig is dedicated to helping you achieve your goals through innovative and effective CRM solutions.