YOUR FREQUENTLY ASKED QUESTIONS
What exactly is CRM?
CRM stands for Customer Relationship Management, but it means different things to different people. It involves data, technology, and marketing. The CRM Guru is an expert in all areas, with a special focus on using marketing strategies to build strong customer relationships
Why should I work with the CRM Guru?
With 20 years of experience, The CRM Guru has worked with well-known companies and start-ups alike. While most CRM teams include marketers, data analysts, and tech experts, Craig stands out as a marketer with a deep understanding of data-driven platforms and customer lifecycle technology. This unique combination is what sets us apart. Ultimately, it's about delivering results—and that's where The CRM Guru excels
What's the best way to work with The CRM Guru?
When you work with The CRM Guru, you start by deciding what you need, and you can add more services as you go. Choose from training modules that can be delivered remotely or in-person, or buy consultancy days, weeks, or months based on your needs. You can also combine these with interactive consultancy calls or pick and choose services as required. The CRM Guru acts as a flexible extension of your marketing team, stepping in whenever you need us.
How does Fractional Consulting work?
A fractional approach is the future of consulting. Think of it as having The CRM Guru as an outsourced member of your senior team; someone you can call on any time of day for help and advice on the go. The fractional option can be split into a number of different elements from low-budget light touch advice to hands-on options including regular video calls and on site meetings and workshops as required. You can scale back or ramp up as needed and even add some consultancy time or an audit alongside if you business needs the support.
I'm working to a budget. Can The CRM Guru help?
The beauty of working with us is that YOU pick & choose what you need and when you need it. The first call is free and any follow up calls are keenly priced at an affordable and competitive rate. Then you can select the right package to set you on your way to CRM stardom. As your business grows you can add more products and services and The CRM Guru is never more than a phone call or an email away.
What does The CRM Guru do differently & why does it work?
We believe the best approach is to start by understanding your customer’s needs and then align those with the client’s goals. This way, we avoid getting stuck on tech or system limitations that may have slowed progress in the past. By focusing on a high-level strategy first, it's easier to break things down and avoid getting caught up in unnecessary details that can delay results.
How will The CRM Guru work with my team?
We are mindful that you are likely to have staff dedicated to improving CRM in place. We can comfortably work autonomously but we are very adept at fitting in seamlessly to an existing team. We pride ourselves on his collaborative, empathetic approach to work and we thrive on getting results with the input and help of the people around us. Conversely a lot of start-ups don't yet have a team in place; The CRM Guru can even help you recruit your marketing roles and input into the structure of your organisation.
What can you typically expect from us?
It's fair to say that no two Consultancy projects are ever exactly the same but we have a wealth of experience operating in different sectors for many different clients. Often, where required we will start with an audit of your current CRM activity and suggest processes, structure, campaigns and plans to connect with your customer base. Or it could be that you run a start-up in which case we will adopt a 'blank sheet of paper' approach.
The CRM Guru has a track record of hitting the ground running, delivering excellent results on time, and always working with the client and end customer in mind.
How can I get in touch with The CRM Guru?
Craig is available Monday to Friday from 8am to 8pm on the phone at 07813 589 830.
Alternatively you can email him at craig@thecrmguru.co.uk