Some of the leading brands The CRM Guru has worked with
The CRM Guru's first big project was with PhotoBox, a fast-growing online retailer in 2014.
Initially engaged for just three weeks to optimise customer lifecycle management and boost repeat sales, our impact led to a 9-month engagement.
We created a targeted, data-driven Welcome Program to maximise conversions and we revamped the underperforming Refer a Friend scheme, delivering a significant ROI.
After this success, The CRM Guru went on to collaborate with major brands like Shell, PayPal, Three, and many more.
When we were tasked with building a CRM strategy for the start-up Huel, we had no idea it would become one of the UK’s fastest-growing nutrition brands.
Working closely with the Founder and a small team of ‘Huelers,’ The CRM Guru developed an annual plan, selected CRM and email marketing systems, hired a CRM lead, and set the stage for massive growth in customer retention and average order value (AOV). Within a year, Huel had moved to new premises and was driving upsells and repeat sales to a large, loyal subscriber base with a highly personalised and creative approach.
Huel’s continued success owes much to The CRM Guru's CRM expertise.
We spent nearly a year with telecom giant Three UK, launching CRM channels and offers for Wuntu, their loyalty program at the time. We boosted month-one retention by 50% and re-activated 18,000 customers weekly, ensuring they received maximum value. This was achieved through a mix of email, SMS, push notifications, and in-app omni-channel campaigns
The CRM Guru’s expertise also spans B2B lifecycle management in the education sector. We were brought in by a 40-year-old exam provider to develop a lifecycle framework aimed at increasing school retention rates to over 75%. After conducting a detailed segmentation exercise, we set up Welcome, Nurture, and Engagement journeys using DotDigital, delivering highly personalized, product-specific emails.
We led the organisation’s shift towards data-driven customer insights, training the CS team and collaborating with education specialists. The team at GL Assessment was thrilled with the results, positioning them to maximise customer engagement and spend for the long term
